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  • Corporate Location

    31a Razmadze St
  • Postal Code 0179

  • info@ghagri.net

  • Monday – Friday: 9:00 AM – 6:00 PM

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Class A

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We welcome strategic partners, private investors, and development institutions to join us in shaping the future of Georgia’s highland hospitality. Participation is open under the KHRWN umbrella or through standalone projects integrated into the broader resort concept.

For investment collaboration, asset development, or land acquisition opportunities, please contact:
info@ghagri.net

  • The KHRWN initiative is developed in close cooperation with national, municipal, and regional authorities, and is structured to align with Georgia’s long-term Tourism Development Strategy, Rural Development Policy, and Sustainable Growth Agenda.
  • The project also benefits from active engagement with international financial institutions, export credit agencies, and local banking partners, offering a flexible platform for co-investment, public-private partnerships, and multi-tier capital structuring.
  • Total Estimated Investment: $50 million USD
  • Development Model: Multi-phase umbrella project with optional standalone investment opportunities
  • Revenue Streams:
    • Ropeway ticketing and guided transport experiences
    • Hospitality operations (lodging, dining, wellness)
    • Entertainment and adventure services
    • Asset management, including rental or sale of commercial land plots, developed hotel/resort units, and themed entertainment infrastructure
    • Retail and F&B concessions, local product promotion
  • Positioned at the crossroads of the East-West tourism corridor
  • Directly adjacent to Borjomi-Kharagauli National Park — one of the Caucasus’s most treasured natural assets
  • Connected to Kutaisi International Airport, national highways, and rail networks
  • Surrounded by mineral springs, hiking trails, and cultural landmarks
  • This unique location offers both accessibility and authenticity, making it ideal for sustainable tourism growth and long-term visitor engagement.

GFF also prioritizes educational and vocational training, utilizing both advanced high-tech production facilities and simple tunnel greenhouses to educate local farmers and cooperative members. The “Strawberry Fields Forever” Demonstration Site at the Chkheri Resort will host
various demonstration, training, and popularization activities to build local expertise and enhance production quality.

The Geo Fresh Food (GFF) Strawberry Production project is an innovative model designed to achieve prolonged seasonality (5-6 months) of strawberry production. The production sites are strategically planned near the GHA KHRWN project station sites and are located on local farmers’ agricultural land plots. By using well-ventilated and screened tunnel greenhouses at an average altitude of 400 meters, GFF ensures high-quality, high-yield strawberry production at significantly lower investment costs compared to high-tech facilities. This model also lowers production costs while
maintaining consistent quality and freshness.

The Produce in Imereti Cooperative plays a vital role within the GHA’s KHRWN Umbrella Project, especially in the HORECA (Hotel, Restaurant, Cafe) infrastructure development. GHA collaborates with federal, regional, and local governments, as well as private institutions, DAs, and IFIs, to support
community members in developing guesthouses, cafes, and authentic restaurants based on their existing household resources.

GFF also prioritizes educational and vocational training, utilizing both advanced high-tech production facilities and simple tunnel greenhouses to educate local farmers and cooperative members. The “Strawberry Fields Forever” Demonstration Site at the Chkheri Resort will host
various demonstration, training, and popularization activities to build local expertise and enhance production quality.

The Geo Fresh Food (GFF) Strawberry Production project is an innovative model designed to achieve prolonged seasonality (5-6 months) of strawberry production. The production sites are strategically planned near the GHA KHRWN project station sites and are located on local farmers’ agricultural land plots. By using well-ventilated and screened tunnel greenhouses at an average altitude of 400 meters, GFF ensures high-quality, high-yield strawberry production at significantly lower investment costs compared to high-tech facilities. This model also lowers production costs while
maintaining consistent quality and freshness.

The Produce in Imereti Cooperative is committed to establishing high-standard fruit tree mother nurseries in accordance with IALM (International Advanced Level Management) standards. These nurseries aim to ensure optimal yield, quality, and adaptability, while preserving authentic Georgian
varieties.

The Nursery Development Process:

  • Research and Identification: Identifying Source Trees with superior genetic qualities and proven adaptability, primarily owned by local farmers.
  • 2Registration and Treatment: Registering and treating trees to meet international standards for health and cutting readiness.
  • 3Cutting and Propagation: Taking cuttings and transferring them to GFF-owned nurseries,strategically located for genetic integrity.
  • 4Nurturing and Cultivation: Cultivating cuttings under controlled conditions to ensure survival and quality.
  • 5Education and Demonstration: Using the Upper Chkheri Village Demonstration Site as an educational hub for training and showcasing nursery practices.

Selected Authentic Georgian Varieties:

These varieties reflect Georgian cultural heritage and demonstrate the cooperative’s commitment to biodiversity and sustainability.

Reserved for universities, colleges, educational centers, vocational training institutions, trainers, and
students. Class C members enjoy:

  • Access to Teaching and Training Resources.
  • Opportunities to Host and Join Educational Events.
  • Participation in Research and Development Programs.
  • Collaboration with Industry Leaders and Professionals.
  • Opportunities for Academic and Professional Growth.

Targeted at farmers, hotel and guesthouse owners, HORECA professionals, and other small-scale
businesses. Class B members benefit from:

  • Access to Training Programs and Educational Resources.
  • Access to Fundraising and Technical Assistance Opportunities from public institutions and
  • development agencies.
  • Direct Access to Loan Provision Possibilities through local bank electronic platforms integrated into the matchmaking IT platform.
  • Networking Opportunities and Community Support.

Designed for companies involved in production, technology supply, consultancy services, logistics,
wholesaling, retailing, and other business activities in the agri-hospitality sector. By joining as Class A
members, these businesses gain:

  • Visibility and Promotion through the platform’s marketplace.
  • Access to Exclusive Market Insights and data analytics.
  • Direct Connections to Service Providers and Clients.
  • Opportunities to Offer Training and Certification Programs.
  • Involvement in Collaborative Projects and Innovations.

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